An Introduction to B2B Inbound Marketing
How buyer behavior has changed  and why you should care

This guide to more effective selling and marketing provides insights for B2B technology marketing managers, business owners and sales executives who want to understand what inbound means and the opportunity it offers to influence buyer behavior.
You'll get actionable information to help you understand:

• What Inbound is and why it's essential  
• Inbound vs. Content Marketing
• The Inbound Methodology
• Core principles and implementation requirements

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