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Positioning, product strategy, lead generation, target market assessment, packaging, and sales enablement – these are just a few of the critical functions controlled by Marketing that contribute to revenue growth and profitability. Marketing has become one of the most challenging and rapidly evolving of all business functions. The need for accountability and performance in marketing has raised the bar on qualifications for marketing leadership.
How to Afford the Right Marketing Leadership Talent
CEOs of small companies with limited resources are learning they can out-market larger competitors by using interim marketing consultants to build and run their marketing departments. Here’s an example. A startup company looking to be a $20M company within a few years needs a C- level marketing consultant, but not every day. So retaining a part-time marketing executive — with experience in $50M+ companies — to work a few days a week at a fraction of the total cost of a full-time executive makes total sense.
The Agile Contract Marketing Executive as Marketing Consultant
Companies looking for an immediate impact bring in Agile contract marketing executives in consulting roles to drive key marketing initiatives, such as marketing automation implementation, or go-to-market planning. In these situations the contract executive augments the capabilities of the existing team with their specific skills and expertise.
A Partial List of Services Provided by Agile Part-time and Interim Marketing Executives
· Company Positioning and Messaging
· Target Market Assessment and Sizing
· Marketing Communications Programs
· Demand Generation Programs
· Lead Generation and Management
· Customer Relationship Management (CRM)
· Marketing Automation Platform Planning and Implementation
· Online Strategies
· Channel Marketing
· Product Portfolio Assessment and Repositioning
· Competitive Analysis
Just select a time and complete the form and we're on our way .
Nimble and Agile Marketing
Our experienced consultants are available on short notice to step into marketing leadership roles as an interim marketing executive, part-time Chief Marketing Officer, temporary VP Marketing, or executive consultant. They excel at strategy, planning and implementation. They don’t hesitate to roll up their sleeves and do what’s necessary to achieve results.
Look at the math. A vice president of marketing or a chief marketing officer can demand a compensation package of $220,000 to $450,000 depending on industry, location, and size of company. Through Agile the company can contract with the ideal marketing executive to work as part-time CMO or temporary VP of Marketing for a small fraction of that amount.
Agile Product Marketing Group 14 Spring Street Waltham, MA 02451 +1 .862. 245. 1697
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