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  • Problems We Solve
    • Go To Market Strategy
    • Messaging and Positioning
    • Buyer Insights
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Agile Product Marketing Group
  • Home
  • Problems We Solve
    • Go To Market Strategy
    • Messaging and Positioning
    • Buyer Insights
    • Lead Generation
    • Sales Enablement
    • Inbound Effectiveness
    • Content Marketing
  • Knowledge and Tools
    • Product Marketing
    • Inbound Marketing
    • Insight Selling
    • Guides, Reports, Templates
  • About
    • Our Experience
    • Leadership
    • Our Work
    • Join The Team
  • Contact Us
  • Blog

Maintain A Seamless Transition
​From Awareness To Decision
 

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Lead Generation and Sales Enablement
​


Buyers progress through a number of stages before purchasing and you need to connect with them at each one, if you want to have an impact on their buying decisions. Initially you need to gain the buyer's attention and make them aware of your offering, then convince buyer stakeholders you meet their technical and business requirements, and ultimately assure them their purchase is a sound and justifiable business decision. The key to connecting with buyers is understanding their needs, motivations and challenges. We can help you to capture this information in buyer personas for each role and stage in the buying process and to map content that helps move buyers to the next stage in the buying process.

With a constant flow of fresh targeted content promoted through the right channels, you can build awareness and affinity, drive traffic, and generate leads. And by employing comprehensive sales enablement you'll ensure that handing off a lead to sales continues a natural conversation with buyers, creating internal champions and turning leads into customers.  Agile consultants will work with your team to:

Select the right channels for lead generation and provide content to support them
  • Create, test, monitor, and fine-tune your marketing mix to maximize contact with buyers
  • Inbound: data sheets, brochures, whitepapers, videos, SEO, blogging, social
  • Outbound: trade shows, speaking events, webinars, email, telemarketing
Enable sales to maintain a seamless dialog and turn leads into revenue
  • Processes and workflows that remove friction from the buying process:  lead nurturing, hot reads, activity alerts
  • Sales training, materials and programs: Critical business and technology issues, targeting buyer personas, pain chains, knowledge shares  
  • Content libraries and communication templates:  dialog prompters, success stories, presentations, demos, whiteboards

Agile’s product marketing consultants will employ proven techniques to create buyer personas and impactful content– so your message resonates, your value proposition is clear, and the natural flow of information creates internal product champions and persuades prospects to become customers. 

 WHAT'S CAUSING FRICTION IN YOUR SALES  AND MARKETING PROCESS?  
NOT SURE WHERE TO START?   

Schedule a Free 30-Minute Consultation

BE BRILLIANT

Agile Product Marketing Group 14 Spring Street Waltham, MA 02451   +1 .862. 245. 1697
© Agile Product Marketing Group | All Rights Reserved
  • Home
  • Problems We Solve
    • Go To Market Strategy
    • Messaging and Positioning
    • Buyer Insights
    • Lead Generation
    • Sales Enablement
    • Inbound Effectiveness
    • Content Marketing
  • Knowledge and Tools
    • Product Marketing
    • Inbound Marketing
    • Insight Selling
    • Guides, Reports, Templates
  • About
    • Our Experience
    • Leadership
    • Our Work
    • Join The Team
  • Contact Us
  • Blog