Are You Going Into Marketing Debt?
Similar to technical debt in software, startups get into marketing debt with the quick fixes and shortcuts, or the simple ignoring of processes. The longer the startup takes to address core go-to-market issues, the more likely sales goals won't be met, competitors will gain space, investors lose interest, and the risk of company failure rises.
Is there a way to find out where you're accumulating debt and systematically address it earlier? Absolutely. It starts with a self-assessment.
Is there a way to find out where you're accumulating debt and systematically address it earlier? Absolutely. It starts with a self-assessment.