The Challenge: Finding The Right Talent at The Right Time
Connecting Inbound and Outbound Activities Strategically and Tactically
Product marketing sits at the nexus of product management, sales, and marketing communications to ensure that products connect with target markets. Strong product marketing not only ensures that products and services align with customer wants and needs but also improves sales effectiveness, accelerates market penetration, and lowers cost of customer acquisition.
It can be a challenging function to staff and manage: You need a robust understanding of marketing strategies and tools to maximize marketing effectiveness, a probing sales mentality that is able to discern what the customer truly values, an ability to grasp product or service capabilities, and an entrepreneur's ability to see new product opportunity and push it forward. All of this layers on top of great communication and project management skills.
No matter how your company organizes roles and responsibilities, Agile's product marketing consultants have the breadth and depth of product management, sales, and marketing experience to provide your business with the kind of product marketing expertise necessary to enhance other functional roles and enable market success. Learn how we can help your role
High technology companies present a unique situation and are different than other industries because they can progress through developmental growth stages at a fairly rapid rate – from Start-up to Maturity in only a few years. Each stage often requires changes in organizational structure and managerial processes as the business proceeds through developmental stages. The roles of team members need to be considered at every stage to ensure they are aligned with organizational priorities and staffed with the proper skills and experience. Resources can become strained and without continued evaluation and alignment quite often the key resources driving the product creation, delivery, and sales aspects of the business become overburdened and suffer. Learn how we can help support different stages of the company lifecycle.