Imagination Is More Important Than Knowledge
Mark Shapiro is the founder and Chief Engagement Officer of Agile Product Marketing Group, and leads all aspects of client engagements including strategy, messaging and positioning, demand generation, content marketing, sales enablement, and influencer relations. Mark brings experience in understanding customer buying strategies, sales training and enablement, market analysis and development, and building communication frameworks for sales and marketing efforts.
Multi-lingual with fluency in Sales, Marketing and Product Management, he has made a career of building and developing the product marketing capabilities of B2B high technology companies ranging from start-ups to the Fortune 50.
Mark lives and breathes technology, and has extensive experience marketing enterprise software, as well as embedded security software for mobile devices, media and internet-of-things applications.
When it comes to B2B marketing, his hidden talent is “the ability to grasp technical details of complex technology products and translate meaning and value to both technical and non-technical audiences, using language that is easily understood but not oversimplified – both inside and outside my client’s organization.”
"It doesn't matter what you do, it matters why you do it."
- Simon Sinek Start with Why