Why Your Inbound Marketing Isn’t Generating Leads| 3 Root Causes

MOVING PAST THE HYPE AND GETTING REAL RESULTS WITH INBOUND MARKETING COMES DOWN TO TIME-TESTED MARKETING FUNDEMENTALS AND DISCIPLINE.  

There is no doubt that buyers are in control and that they way they buy has radically changed - making it imperative to adopt and master Inbound marketing. But as with any change that involves people, process, and technology - getting it all in sync is a challenge that takes time and effort to get right. 

We often work with marketers and executives who are frustrated they have invested a lot of time and resources into their website, but are disappointed it's not producing the qualified leads and customers they had hoped for.

They've done everything "right" - they've invested time and effort into SEO, AdWords, and content but, they haven’t seen results,...

 
How Effective Lead Generation Can Reduce Your Sales What To Do When You Have Too Many Leads and Not Enough Revenue – Yes This Really Happens…  

I know this may sound crazy, but I just talked to a sales manager that said he had too many leads. What he really meant was that he had more leads than he could follow up on and no way to separate the "hot leads"

 
Developing Bottom of the Funnel  Content To Drive Purchase Decisions

Providing sales with the content and context they need to effectively engage and support the buyer’s journey:

What content do you need for the last leg of the buyer’s journey? How do you support the bottom of the funnel as your prospects begin to engage with sales?

The concept of the Buyer’s Journey is essentially a framework that 

describes the cognitive steps each buyer must personally traverse leading from apathy (Do I care?) to