Buzzword Free Marketing

Building Sustainable Marketing Practices

Today's marketing buzzwords will give way to the next wave of  "hot " methods.  The thing that won't change is that effective marketing needs to  focus on the customer and not the product.   Offerings need to be targeted at the right set of buyer segments and supported by messaging and positioning that clearly articulates the business and technical value proposition. 
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This blog is intended to share insights and approaches from current engagements and years of experience and apply these time-honored principals to the latest techniques for sustainable marketing and sales enablement. Hopefully this provides ideas and inspiration on how you can identify gaps in your approach and improve your marketing to deliver maximum return from your marketing resources.