![Developing Bottom of the Funnel Content To Drive Purchase Decisions](https://www.marketwithagility.com/hubfs/Imported_Blog_Media/bofu_orig-1.png)
![Developing Bottom of the Funnel Content To Drive Purchase Decisions](https://www.marketwithagility.com/hubfs/Imported_Blog_Media/bofu_orig-1.png)
![Understanding the Buyer's Journey and Influencing B2B Purchases](https://www.marketwithagility.com/hubfs/Buyer%20Journey%20WHY.png)
The importance of understanding the buyer’s journey:
One-way vendor controlled sales methods are dead – The buyer is now firmly in control – which is why inbound marketing is well suited to support today's buyer’s journey
The importance of understanding the buyer’s journey:
One-way vendor controlled sales methods are dead – The buyer is now firmly in control – which is why inbound marketing is well suited to support today's buyer’s journey