Developing Bottom of the Funnel Content To Drive Purchase Decisions
Providing sales with the content and context they need to effectively engage and support the buyer’s journey : What content do you need for the last leg of the buyer’s journey? How do you support the bottom of the funnel as your prospects begin to engage with sales? The concept of the  Buyer’s Journey is essentially a framework that  describes the cognitive steps each buyer must personally traverse leading from apathy (Do I care?)