Are you are a startup, early or mid-stage B2B company and struggling to make your numbers? If so, it could be the result of poor or non-existent sales enablement processes and associated assets (aka a sales kit). Early-stage companies often don’t have a well-defined sales process, sales training is typically “on the job” and sales tools are provided on an as-needed and ad-hoc basis. So, how do you fix these problems? You need to focus on enabling the sales team to improve their odds of finding and closing deals. You need to determine where they will get the greatest return on their efforts, and what the Ideal Customer Profile looks like. Beyond marketing infrastructure that provides air cover for sales (i.e. corporate website, advertising, social media, press releases, events,...
